Operating intelligence for ecommerce

Know what changed.
Understand why.
Act with confidence.

Koryno is being built to connect commerce and marketing signals, explain performance and surface the decisions that deserve attention.

Join the waitlist

Built for ecommerce operatorsRead-only connectionsLimited early access

koryno · operations · overview · last 30 days

concept preview

Net revenue

$1.84M+12.4%

Orders

28,410+8.1%

Avg. order value

$64.70+3.9%

Cohort retention

41.2%−2.3%

Why did cohort retention decline this month?

Koryno · analysis

Retention declined −2.3%, driven mainly by first-time buyers acquired through paid social prospecting. That cohort's repeat rate is 11% below the store average, while email win-back frequency fell after a Klaviyo flow was paused.

−2.3% retention−11% cohort repeatJun 9 flow paused

Re-enable the June 9 Klaviyo win-back flowMarketing · auto-resolved

Shift paid social budget toward retargeting the June cohortMarketing · suggested

+$38K

Set a repeat-rate floor alert for first-time cohortsMonitoring · suggested

Designed around the tools already running your store

Shopify

Google Ads

Klaviyo

Gmail

Stripe

One operating view

Your data already knows the story. Koryno connects it.

Instead of moving between dashboards, exports and disconnected AI chats, Koryno brings revenue, profit, acquisition, customer behaviour and forecasts into one shared operating context.

Commerce + ordersLifecycle + campaignsAcquisition + spendCustomers + retentionInbox + customer signals

Koryno operating context

One explanation, grounded in the same business.

Changes are connected across systems before Koryno recommends what deserves attention.

Signal confidence: High
Estimated exposure: €18.4K
Next review: Tomorrow

Product journey

From signal to decision, without losing the evidence.

Koryno is designed as a continuous operating loop: observe performance, detect material changes, explain the drivers and rank the next action.

01 · Overview

Start with the state of the business.

See the few metrics and changes that define today, without opening five reporting tools.

02 · Detection

Surface the issue while it still matters.

Koryno distinguishes normal variation from a change that may require intervention.

03 · Analysis

Understand why the change happened.

Evidence from connected systems is combined into one defensible explanation.

04 · Action

Turn understanding into a ranked next step.

Actions are ordered by expected impact, confidence, urgency and reversibility.

koryno · operations · overview

concept preview

Operations

Overview

Last 30 days

Revenue$1.84M+12.4%

Orders28,410+8.1%

AOV$64.70+3.9%

Retention41.2%−2.3%

What requires attention today?

Koryno · daily brief

Retention is the only material negative change. The decline is concentrated in one acquisition cohort, not across the full customer base.

Restore win-back flowresolved

Review paid acquisition qualityhigh impact

Monitoring

Material change detected

High priority

Retention alert

First-time cohort repeat rate fell outside its normal range.

The change began after June 9 and is isolated to paid social prospecting cohorts.

−11%vs. store baseline

Change timeline

May 20Jun 1Jun 9Jun 16Today

Materiality check

Estimated 30-day revenue exposure is $38K–$52K if the cohort remains below the repeat-rate floor.

Business brain

Why retention declined

Confidence 88%

Koryno · analysis

Acquisition quality and lifecycle coverage moved against the same cohort.

paid social prospecting delivered more first-time buyers, but their initial order value and predicted second-purchase rate were lower. The decline was amplified when the June 9 win-back flow stopped.

Evidence confidence88%

Primary drivers

paid acquisition quality48%

Win-back flow paused34%

AOV mix18%

Evidence used

Shopify orders · paid acquisition cohorts · Klaviyo flow history · customer repeat behaviour.

Priorities

Recommended action plan

Expected recovery +$38K

Re-enable the June 9 win-back flow

Low risk · immediate · already validated against the previous configuration

resolved

Move 15% of paid social prospecting spend to retargeting

Reversible · review after seven days · protects cohort economics

+$26K

Create a first-time cohort repeat-rate alert

Monitor weekly and escalate below the 39% operating floor

monitor

Operating note

Koryno remains read-only. Recommendations require operator approval before any change is made in connected systems.

Ask Koryno

Ask a useful question. Get an operational answer.

Every answer shows the conclusion, supporting evidence, confidence and the next decision—without making your team decipher another dashboard.

koryno · business brain

analysis

Why did revenue slow this week?

Koryno · answer

Traffic held. Mobile checkout completion did not.

Revenue slowed 6.8% after mobile checkout completion fell following a theme update. Acquisition volume and product demand remained within their normal ranges.

Revenue−6.8%Week over week

Mobile checkout−14.2%Primary driver

Confidence91%Four sources agree

koryno · business brain

analysis

Which campaign is hurting margin?

Koryno · answer

paid social prospecting is adding revenue, but destroying incremental contribution.

The campaign generated €42K in sales while discounts, CAC and a lower-margin product mix reduced incremental contribution to 3.1%.

Revenue€42KLooks positive alone

Contribution3.1%Below operating floor

Recommended shift15%To retargeting

koryno · forecast

forecast

What is likely to happen next month?

Koryno · forecast

Revenue is likely to grow, but profit may stay flat without a spend change.

Demand, repeat orders and current inventory support growth. Paid acquisition efficiency is the principal downside risk to the profit forecast.

Revenue forecast+9–13%Base case range

Profit forecast−1–4%Without intervention

Forecast confidence82%Inventory included

koryno · customers

analysis

Are refunds becoming a problem?

Koryno · answer

Not store-wide. One SKU and one shipping region explain most of the increase.

Refund rate rose 0.7 points, but 64% of the change comes from a single product in Germany following a fulfilment delay.

Refund rate+0.7ppMaterial change

Concentration64%One SKU + region

Exposure€8.4KNext 30 days

Built for decisions

Less reporting theatre. More operational clarity.

Koryno is designed around the way an operator actually works: understand the change, evaluate the impact and decide what to do next.

01 · Context

One business model, not isolated dashboards.

Revenue, margin, customers and acquisition are evaluated together instead of as disconnected metrics.

Cross-source evidence
Shared definitions
Business-specific context

02 · Explanation

Answers that show their work.

Koryno makes the evidence, confidence and analytical limitations visible before recommending action.

Evidence trail
Confidence scoring
Clear limitations

03 · Action

Priorities ranked by business impact.

The product focuses attention on decisions with the highest expected value, not the largest number of alerts.

Impact estimates
Urgency and risk
Operator approval

How it works

A quiet operating layer around the tools you already use.

Koryno does not replace your commerce or marketing stack. It creates the analytical context that lets those systems work together.

Connect

Bring together store, payment, advertising, lifecycle and support data through controlled read-only integrations.

Interpret

Koryno builds a shared view of what changed, identifies the drivers and estimates what may happen next.

Prioritise

Recommendations are ranked by expected impact, confidence, urgency and how safely the decision can be reversed.

Security by design

Your data explains the business. It never takes control of it.

Koryno is being designed as a read-only intelligence layer with isolated organisations, encrypted credentials and transparent AI analysis.

Read-only integrationsKoryno analyses connected systems without independently changing campaigns, prices or store settings.
Encrypted credentialsAccess tokens and integration secrets are protected and separated from product-facing data.
Organisation isolationEach business operates within its own data boundary and analytical context.

Integration controlProtected

Connected sourceShopify · Primary store

read only

Orders and revenue: Allowed
Customers and products: Allowed
Store settings: Blocked
Write operations: Blocked
Credential storage: Encrypted

Recommendations remain recommendations. An authorised operator approves and executes any change in the original system.

Private beta waitlist

Help shape Koryno around a real operating business.

We are selecting a small group of ecommerce teams for the first product cohort. Early users will test Koryno with real store data and help define the operating workflows that matter most.

Limited cohortDirect founder accessNo payment required to join

FAQ

The practical details.

Koryno is still in active development. The answers below describe the intended private beta rather than a finished public product.

What is Koryno?+

Koryno is an AI operating intelligence platform for ecommerce. It connects business data, explains material performance changes, forecasts likely outcomes and ranks the next decisions.

Is the product already available?+

Not publicly. Koryno is preparing a limited private beta and the waitlist will be used to select the first testing cohort.

Will Koryno make changes to my store automatically?+

The initial product is designed around read-only access. Koryno can recommend an action, but the operator remains responsible for approving and executing it.

Which businesses are the best fit?+

Ecommerce teams with enough real operating data to benefit from cross-source analysis, especially stores using Shopify and a modern marketing stack.

Does joining the waitlist require payment?+

No. Joining the waitlist only registers interest. Any future beta terms will be shared clearly before access is granted.

Know what changed.Understand why.Act with confidence.

Your data already knows the story. Koryno connects it.

One explanation, grounded in the same business.

From signal to decision, without losing the evidence.

Start with the state of the business.

Surface the issue while it still matters.

Understand why the change happened.

Turn understanding into a ranked next step.

Overview

Ask a useful question. Get an operational answer.

Traffic held. Mobile checkout completion did not.

paid social prospecting is adding revenue, but destroying incremental contribution.

Revenue is likely to grow, but profit may stay flat without a spend change.

Not store-wide. One SKU and one shipping region explain most of the increase.

Less reporting theatre. More operational clarity.

One business model, not isolated dashboards.

Answers that show their work.

Priorities ranked by business impact.

A quiet operating layer around the tools you already use.

Connect

Interpret

Prioritise

Your data explains the business. It never takes control of it.

Help shape Koryno around a real operating business.

Tell us about your store.

The practical details.

Know what changed.
Understand why.
Act with confidence.